Web Design Proposal
Prepared for: [Client Name]
Prepared by: [Your Name / Studio Name]
Date: [Proposal Date]
About me
Hi, I'm [Your Name], a [your discipline, e.g. brand designer and visual strategist] based in [Your City].
I help [type of client] build brands that feel [three adjectives].
Over the past [X years], I've worked across [industries], focusing on [your specialty].
My approach blends [your process philosophy] to create work that's both beautiful and effective.
Selected Works
project
project
project
Project Timeline
Discovery & Research (1 week) – Kickoff call, brand audit, competitive research
Strategy & Concept (1 week) – Positioning, moodboards, initial direction
Design Development (2 weeks) – Logo exploration, color, typography
Revisions (1 week) – Client feedback and refinement
Finalization & Delivery (1 week) – File prep, brand guidelines, handoff
Estimated total timeline: [X weeks], from [Start Date] to [End Date]
Pricing
Brand Strategy – Positioning, voice, audience profile – $[XXX]
Logo Design – Primary logo + 2 secondary marks – $[XXX]
Color & Typography System – Palette, font pairing, usage guide – $[XXX]
Brand Guidelines Document – PDF style guide – $[XXX]
Social Media Templates – [X] templates for [platforms] – $[XXX]
Business Card / Stationery Design – Print-ready files – $[XXX]
Total Project Investment: $[X,XXX]
50% deposit due to begin; balance due upon delivery.
Next Steps
1. Review this proposal
2. Sign off / approve scope
3. Submit deposit to schedule your project start date
Questions? Reach out at [your email] or [your phone number].